Nooo… Did I say that out loud?
It is the worst possible moment for anyone who lives in the public spotlight, that moment when words escape your mouth in a public setting, or through your fingers on social media that you almost instantly want to recall. It is
Hey future media star… Cancel your holidays!
As we reach the end of the year my clients often begin to talk about their media planning for the New Year, outlining what they want to achieve through media and the programs they would like to target for the
5 Easy steps to being pitch perfect
The feeling is gut wrenching. You have this brilliant story that you know the world needs to hear. After hours, sometimes days of crafting what seems to you the perfect media release, you send it out and nothing.
Media wolves at your door, who you gonna’ call
I was chatting with the head of a well-known charity recently, who made the comment to me “there is no such thing as bad publicity”, which had me recollect to him an incident from a client from many years ago.