As the events in Canberra unfolded last week a feeling of déjà vu must have descended across the nation. There is no question that the office of PM should be treated with more respect and in era’s past it would […]

For over the past week we have witnessed one of the most popular Commonwealth Games in history, with millions of Australian’s tuning into to watch our athletes dominate event after event. For the Australian broadcast rights holder, Channel Seven, it […]

As an avid fan of the Australian cricket team, the events over the past 48 hours are very difficult to swallow. We as a nation have in the past taken great pride in our cricket teams, with captains of the […]

I was sitting this morning at a business breakfast, which I must confess I detest, not the events, but inhuman start times. As after rising at 5am and driving for an hour and a half through traffic, my brain literally […]

It is the worst possible moment for anyone who lives in the public spotlight, that moment when words escape your mouth in a public setting, or through your fingers on social media that you almost instantly want to recall. It […]

The other night I was enjoying an evening of watching what I like to call ‘train wreck’ TV, or what is more commonly known as Married At First Sight, when I turned to my wife and asked a simple question, […]

By Randal Killip, Director at Profile For Media I recall when I first began working in media in the early 2000’s that the one thing we had on our side as an issue broke for a client was time. Back […]

As we reach the end of the year my clients often begin to talk about their media planning for the New Year, outlining what they want to achieve through media and the programs they would like to target for the […]

With the election of Trump, the shock Brexit result and the potential end of the Merkel government in Germany, all occurring despite mainstream media support, does raise the question of whether the power of influence of traditional media is diminishing. […]